General overall view of Nike ad featuring former San Francisco 49ers quarterback Colin Kaepernick to commemorate the 30th anniversary of the "Just Do It" campaign at Union Square with the downtown skyline as a backdrop in San Francisco, Saturday, Sept. 8, 2018. “Believe in something,” the advertisement reads in white letters in front of a black-and-white portrait of Kaepernick. “Even if it means sacrificing everything.”
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